And user retention is typically higher for iOS applications.ĭepending on the intended use case and target audience for the mobile application you are developing, you might have other considerations. On the other hand, mobile applications developed for iOS have far fewer devices that need support, making optimization simpler. Why? The vast majority-around 70 percent-of smartphones run Android, and the Google Play Store has fewer restrictions than the Apple App Store. Many independent application development teams choose to build their apps for Android first.

To explore mobile application development, see IBM's simple tutorial on building a voice-enabled Android-based chatbot. To learn more about the specifics of mobile application development on either platform, read our articles on iOS app development and Android app development. Fortunately, by following a few basic guidelines and best practices, you can streamline your application development journey. Once you’ve selected the OS platform or platforms, you need to overcome the limitations of mobile devices and usher your app all the way past the potential hurdles of distribution. Yet mobile application development might seem daunting. To stay relevant, responsive and successful, organizations need to develop the mobile applications that their customers, partners and employees demand. Today, mobile devices-and the mobile applications that unlock their value-are the most popular way for people and businesses to connect to the internet. From retail, telecommunications and e-commerce to insurance, healthcare and government, organizations across industries must meet user expectations for real-time, convenient ways to conduct transactions and access information.

Mobile app development is rapidly growing. The programming and markup languages used for this kind of software development include Java, Swift, C# and HTML5. The software can be preinstalled on the device, downloaded from a mobile app store or accessed through a mobile web browser. Mobile application development is the process of making software for smartphones, tablets and digital assistants, most commonly for the Android and iOS operating systems.

Custom mobile app development